That Lucky Feeling
His hands extend accross the window
Replacing tiny specs of dust with
Neat strokes of grime
The glint of my earring shines from dark eyes
Just a fleeting tear
The swollen belly that pops from tattered gown
As the traffic conspires to hide
I can’t escape the lucky feeling
This warm blanket that covers me
“Anything that moves, make it work for you.”
“Anything that moves, make it work for you.” — Mr. Ajay Sood , V.P Wunderman,India.
Mr.Ajay Sood’s articles appear in industry sections of leading newspapers and in industry e-zines.
His expert views can help us to understand why some Indian organisations end up with the “no talent” people.
An excerpt from an article (Author Mr. Ajay Sood) published in agencyfaqs:-
” Like most industries, ours also is a talent deficient industry. You do get people, but it is always a challenge to get the right person for the right job. Now who’s the right person for the right job? Besides the usual stuff like relevant experience, etc., there’s a checklist I use for figuring that one:
1. Is the person really hungry for the job? How needy is he? Does he live with his parents, because of which he has little need to retain the job? Or is he ‘just-married’, who has to ensure that the home fires continue to burn? Does the candidate’s spouse also work? If the spouse is the wife, then this is a good sign, because, mostly, husbands are unlikely to live off their wives, but if the spouse is the husband, then you need to explore further for other signs, though exceptions, too, have come my way. ”
The article pretty much explains the attitude of the interviewer while recruiting:
1. Professional expertise is hardly(if ever) gauged
2. Recruitment happens with preconceived notions
3. What is actually gauged doesn’t have much relevance to what the job demands
5. The candidate can easily ‘prepare’ to dupe interviewers with such medieval mindsets
6. The focus seems to be mostly “Hire people who will work for us” and hardly ever ”Hire people who will work with us”.
Eventually the company ends up with “talent deficient” people, and the V.P look’s for someone to blame or goes ahead and publishes a brainless article on hiring the right talent.
Print Ad For the Day
Created by : Henderson Advertising for Gold’s Gym.
Greener Green
Nowhere I wish to go
Nothing I need to know
All that has been will always be
In colder chill or greener green
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File your returns
Find someone else to Blame
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Pack those bags and jump in the sea
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Frontline
Even good content cannot be incentive enough.
Case in point : Frontline - an informative fortnightly magazine.
The put-off in this case is the glare from the glossy paper they use.
Pushes me to pick up another magazine .
What is your God?
What do you relentlessly believe in? What have you not seen but have faith in? What drives you to do ’impossible’ things? What keep you going in the toughest of times?
What do you see that others don’t? What do you continuously wish for? What makes all the hardwork fade away?
What is your God?
Anger!!
That’s what customers feel when you dupe them. That’s when they decide to shop elsewhere and never from you.
Have you been promising Upto 50% off, not specifying on which stock? Has the “Sale” board outside failed to mention that, it is on stock which couldn’t be sold over the past 5 years? Have you been sending “Fresh Arrivals” messages to your customers with just one fresh garment in your store?
Do you believe that this is good customer care?You are wrong – For the customers the next choice is not very far away, neither is consumer forum or even the internet where one bad review can be very damaging.
Bottom-line — Nothing you sell is exclusive (or will remain for too long), and the customer is never really loyal so watch what you promise and deliver when you promise.