Choice for Choice’s Sake?
“I spend 4 hours at the mall trying on stuff but found nothing worth buying!!”. A rather common complaint?
Are all brands promising ‘exclusive designs’ and in the end dishing out the same fare?Is the mall really stocking what You and I would like to wear or a lot of mix and match garb with the hope that the customer can design something by herself?
What does your store have to offer?Are you really any different from the rest?
Does your store really stock ‘choice’?
Owners Pride – Neighbours Envy?
Want to buy a new product?Busy getting reviews of product brands from its owners?
Chances are you will never get the true picture.
Most individuals support the brands they own rather aggressively, sometimes sporting brand loyalty of unreal levels.Take for example mobile phones – any Motorola mobile owner will claim great benefits hardly(if ever) touching on the negatives.
Despite some known flaws of a brand in a particular product category, the picture that emerges from owners survey can paint rosy pictures.
So if you want to buy a Pulsar DTSI, dont just ask a Pulsar Owner’s perspective,research on it or even better ask the guy who sold his Pulsar DTSI to get another Bike.
This is Also India
India – that one word can trigger images of an enchanted land, of colour,splendour, rich diversity,spice.
For most of the people around the globe thats what India ceases to be – not just because they see all this on Travel channels but also because this is what is shown to them when they get here.The traveller does not really get to know the country’s past or why it is.He continues looking at a illusion never truly knowing the method in the madness.
Let the world know that this country is not just about women in yellows,greens and reds, of spices and dabbawallas.Let it be known that India is not equivalent to snake charmers, to rustic beauty or even the glitz of bollywood.
Each time you say something about this country use the word also .. for “India is about diversity” does not quite sum it up as “India is ALSO about Diversity”.
Technology – Your answer?
Online booking, reservations, enquiry, ordering , has affected all businesses, all industries.
But whats your excuse for using technology? Is your business using it to provide convenience to customers, is it adding value to your offering?
Or is it just the simplest way to cut cost,and save yourself the need to meet and interact with your customer… actually this is not as much of an issue that you should be worried about.
What you should be worried about is whether your customers are using technology as a value addition to all your other great services? Or are they using it to avoid interaction with you and your people?
Has technology triumphed beacuse of the actual additional benefits it provides or has it triumphed beacuse you are just not good enough otherwise?
Restaurant Blunder # 1
How much does a paan cost really?
Well it might have just cost a restaurant nine potential loyal customers.
The restaurant is a average place to eat, but has its positives – clean decor,multi cuisine, prime location, ample parking .
But here’s where they went wrong:
A platter containing Paan is placed next to the exit door, so that the diners can relish the same as they leave .However this platter (still having a few paan’s) disappears with the excuse of “The Paan is Over” just as nine diners approach the front door.
The message that comes accross “We have paan, but not for you”.
A gentler way of doing this without affecting business, offer complimentary tit-bits to those you wish to at their tables. This way you make the customers feel special at no additional cost, and you offend no one.
Which restaurant you ask ? – Haveli in the Lifestyle building, Secunderabad.
Sales boom or Trial boom?
Just a few years ago shopping in swanky malls was the privilege of a select few.Exclusive brands were stored, entry was for the social elite.Festival sales in malls and even stand alone stores was much awaited.The season brought with it a decided jump in sales.
Switch to today, factory oulets boast year round “sale”, the malls provide membership benefits to frequent shoppers, and above all malls are within reach of a class which only dreamt of it a few years ago.
In such a situation do festival sales really perk up the stores sales, or do they just invite marathon “Trial sessions” from passers by?
Bring in the Change
Opporunity to do something for the underprivileged.
What:
- A Basic Needs Projects
1. A three month pilot project to rehabillitate atleast 30 street kids.
2. Provide them with basic needs like – Food, Shelter, Sanitation, Clothing, Health Checkup
3. Send the kids to different sources of education and shelter. - Recycle Workshop
1. A 15 day recycle workshop to recycle waste products like clothes, paper, artificial jewellery etc.
2.This workshop will provide fellowship to 6 peer groups.
3.The products prepared here like greeting cards etc. will be send across for sale.
Where:
Hyderabad and Secunderabad.
- Purpose:
1. The whole idea is to createhome link network to trace the credentials of each and every child on the streets.
2. Provide livelihood to the peer groups.
3. To raise donors for the same cause.
Feedbacks you will receive:
Final sumups will be given every month to discuss the developments of the project.
- First Open House
The organising team will be present at :
Bala Karmikula Vidya Vikas Kendra
Near Gautam Vidya Kshetra (Lane right opposite Reliance Fresh)
Madina Guda
Miyapore, Hyderabad
On 17-11-2007 from 2:00 p.m , You are requested to be there by 4:00 p.m
All the queries will be addressed during this Open House.
For other details you can contact:
Mr. Narayana :+91 9948815973
Mail id:. satya.seshu77@gmail.com
(You can mail or sms your confirmation for the Projects)
This project is facilitated by Down2earth.
Visit - down2earthdown2us