Catch Them Young..
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Every business seeks a loyal, intelligent and “chatty” customer base – people who can be wooed into liking you, people who will choose you over others for some reasons and most importantly people who will talk about how great you are.
Which section of the human population fits this bill with added benefits like a longer life span, less inclination to research other brands offerings and low maintenance expense?
Children.
Reliance fresh holds educational trips of it’s outlets almost everyday.Children from various schools visit the outlet where an employee tells them about the superior fruits and vegetables stocked, strict quality standards followed, year round discounts – perfect for mommy.The ’tour’ ends as a baker finishes telling the kids about their extra delicious cakes as they walk through aisles of freshly bread.
Catching them young or Pure brainwashing – whatever the strategy, it is almost perfect and costs next to nothing.
