Choice is for Everyone

Chaitanya Reddy @ February 27, 2008 # No Comment Yet

The rise of the customer has been talked about in endless periodicals, management texts, case studies, budget shows. No doubt, that the sense of power that the customer has been witnessing has no precedence in Indian market, however the choices is not just theirs.
The rising standards of living and increase in customer base gave rise to another [...]

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Real Unreality

Chaitanya Reddy @ February 26, 2008 # One Comment

Any emotion encountered, either by way of personal experience or by being a spectator to emotions others display, finds its root to a simple question - What is the individual’s real world.
By real world I don’t mean the reality that exists now in my life, it’s not about what I can feel and touch right [...]

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A Million Words

Chaitanya Reddy @ February 21, 2008 # No Comment Yet

Print ad for the day.

Brand : The Economist
Agency: O& M , Singapore

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What are we spending for?

Chaitanya Reddy @ February 21, 2008 # No Comment Yet

Irrespective of salary scales we have all indulged in splurging.
Coffee shops that used to be hang-outs for the rich are now frequented by people from all backgrounds. These shops are common place and no longer hold the ‘exclusive’ charm, they offer pretty ordinary fare (stuff that definitely does not hit senses as well as a [...]

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Airtel-4U

Chaitanya Reddy @ February 8, 2008 # One Comment

Text messages changed a lot of things- the way people communicated, plans that mobile service companies launched and the way things got spelled.
The SMS boom however seems to have now fizzled out with trends like Orkut Scraps and Facebook messages.
So how do the mobile service providers cope with dwindling SMS “sales”, they cannot suddenly hike the [...]

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