Choice is for Everyone
TweetThe rise of the customer has been talked about in endless periodicals, management texts, case studies, budget shows. No doubt, that the sense of power that the customer has been witnessing has no precedence in Indian market, however the choices is not just theirs.
The rising standards of living and increase in customer base gave rise to another kind of power- the power of the seller to choose his/her customers. The owner can allow/disallow who he wants to deal with. In his mind he is filtering customers as he seals the first deal- the bargainer, the shoddy dresser, the one time buyer, the definite future investor, the word-of-mouth spreader, the ka-ching customer, impulsive buyer – in short who to keep and who to avoid.
He can now choose and stick to ‘exclusive’ clientele who are good for business, the kind who will talk, bring in better deals and greater numbers of hassle free customers.
A phenomenon once restricted to exclusive desiner showrooms has been soaked up by the smaller establishments.
After all choice is for everyone.
