Who looks at the price tag …
Apparently everyone.
Sometime last year I gave one of my friends the book “Zen and the art of motorcycle maintenance” as a birthday present.No question of money, just something I thought she would enjoy.
What did everyone flip to see in the book? No, it was not the prologue or the reviews or ‘about the author’ section .. none of that .. they looked at the price tag!!
Just something that was bothering me.
Identity Crisis??
Demographic information, ad campaigns, marketing pitches … all of business seems to be still clustering people – defining them as clauses and putting them into broad sections.
The customer on the other hand is increasingly screaming his identity, tastes and uniqueness. A substantial proof is the ocean of social networking sites – even the best of friends are miles apart in thought and taste, how can they then be possibly targeted in the exact same way?
Surely market studies are not blind to this. The question hence is – are businesses deliberately turning a blind eye hoping things that worked a few years ago still continue to be magic formulas?
The task to target each individual is going to be one hell of a challenge, but is necessary to stop stereotyping customers into definitions that worked a few years ago.
The first step? Give it a thought – maybe unlike ‘Generation X’ the new kids don’t relate to the idea of ‘Youngistan’.
Lowered Expectations
This job doesn’t pay well but I have a great profile, the job pays really well but the work is crap.
I am marrying to this great guy who I don’t really love.I bought these shoes on sale, yeah I know its so last year!!
Everywhere an endless ocean of people seem to be compromising with what they have and what they can have. The wait for the perfect someone/something is constantly punctuated with a lot of compromises.
How does one tackle people with suppressed desires and consequential lowered expectations? Do these people really ever get back to their normal selves? Or do they start believing that what they have is what they always wanted?
What would you do if you had to choose? Would you chuck the offer looking for the dream or postpone the dream in exchange for its fraction?