You are currently browsing the Chaitanya’s OWN weblog archives for August, 2008.
Chaitanya Reddy @ June 26, 2008 # No Comment Yet
The new Airtel TV commercial is a refreshing change from the overly loud commercials aired on television. No lessons, no kids, no expensive pets, no metaphors, no symbolic connotations, no mind bending ear shattering music, nothing hidden.
The product allows you to do everyday chorus like paying bills, transferring money - and that is what is shown. [...]
Chaitanya Reddy @ June 6, 2008 # One Comment
Brands are increasingly using tried and tested formulas for their media campaigns. The footnote of choosing storyboards seems to be ‘It worked for XYZ brand, no reason why it should not work for my brand’.
In the process the essential difference between the products and their brand values are neglected.
Children are increasingly used in ad campaigns, women continue to [...]
Chaitanya Reddy @ June 5, 2008 # No Comment Yet
Chinese Hakka noodles, veg-manchurian, egg-soft noodles - almost like a staple diet, Chinese food is readily available in most of India’s busy street corners. The truth in the recipe and use of authentic ingredients in these ‘Chinese’ delights however, is highly questionable. The street vendor adds a quick dash of spice and chilli to suit [...]
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