Happiness
That’s what everyone desires. The definition of what makes people happy has been evolving and is manipulated by the marketers.Businesses are out there getting money out of happy meals, happiness sales and happy homes. Lot of money is pumped into the illusion of what happy is.
Coke may not satisfy thirst but it sure promises to make happy times happier. A miniature burger does not satisfy hunger, but it does seem like the perfect “happy” meal.
Or does it?
It is interesting – this craving to be happy. Consumers are stocking up on things that seem to make them happy. A dream that is kept alive by the tremendous media effort put together by the marketers.
Once the illusion of happiness is taken away, there really isn’t much that customers perceive as worth buying.
In short if you are the seller, keep the illusion of good times up, and if you are the buyer it’s about time that you did a reality check of what you want and what you really need before you make that next purchase.