Working with Idiots ..

August 20, 2009 · Filed Under News, Opinion · Comment 

causes more harm than just a bad day .

(Click image below to read )

working with idiots

The importance of response

August 14, 2009 · Filed Under Opinion · Comment 

You start a business, you carry out a survey, you initiate a change … whatever you do the single most effective way to reach out and make an impact is to respond.

Respond to the people who use your product, respond to the participants of the survey, respond to the queries that you will be asked.

Be available and make people know that their inputs and loyalty are not an exercise in theory but rather a design to carry out a real change.

And at the end of it all show them the results that could only be achieved with their honest inputs.

Impact through social networking clusters

August 11, 2009 · Filed Under Opinion · Comment 

When using any social network  friends, acquaintances and small businesses bank on each ‘tweet’ /’status update’ to further a impression and attitude towards their brand.

Small business and startups understand that the ‘fan’ on a social network  only has their word to rely on and hence are always on their best behaviour. 

Businesses market and sell in virtual clusters, the ‘facebook cluster’, the ‘twitter cluster’ etc. , where each update is calculated and designed to have an impact.

When advertisements reach the target audience through consent and are more interactive, it makes you wonder where all the irrelevant pop-ups disappeared.