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Chaitanya Reddy @ September 4, 2008 # No Comment Yet
Proof of pudding is in the eating.
Proof of pudding is also in the making, the talking, the seeing and the hype created.
Consider a situation. You know an architect who has just started his career; you have never seen his work or heard his name in the appropriate circles. However, you have heard him talk; talk [...]
Chaitanya Reddy @ September 3, 2008 # No Comment Yet
Yesterday a colleague asked me where I bought the shirt I was wearing. I told her the brand after a moments hesitation.
I hesitated because the brand was too good and although I would probably never buy enough from them to keep their income flowing I still wanted exclusivity to the extent I could control it.
It [...]
Chaitanya Reddy @ August 12, 2008 # One Comment
In an attempt to impress, Beijing might have just lost a lot of fans. Using a “fake” singer to keep the image of perfection going, was probably their least perfect move.
The “scandal” has made it to every newspaper worldwide, turning the issue into a moral and political drama. I cannot help but wonder about the [...]
Chaitanya Reddy @ August 9, 2008 # No Comment Yet
Sometimes, even in business, motivation is not about the money or sense of power. For some or rather most of us this might seem utterly ridiculous - why take that path when it doesn’t have money, fame or power??
A new branch opens up at the locality, because the market is untapped here. The endorsement contract [...]
Chaitanya Reddy @ August 6, 2008 # No Comment Yet
Fear may sell a lot of products, but humour is not too far behind. Online video advertisements usually bank on the second to spread their ideas.
These video promotions may not be of much relevance, or even innovative in their approach yet they spread because of the ease of forwarding and zero monetary investment on the [...]
Chaitanya Reddy @ August 3, 2008 # 2 Comments
On the way to work I saw some kids in a school bus hastily copying homework. Although the kid must have copied the assignment word to word, but he will get 2 marks less than the student who finished his homework at home (if he is not found out that is). Two marks less for [...]
Chaitanya Reddy @ August 3, 2008 # One Comment
Is it too much to ask for when you expect an employee to know the product on sale? Retail outlets for clothing, accessories, home decor items, foot wear and restaurants seem to have it figured out. Only in rare cases do you find an employee unaware of where the brand section is, or what the [...]
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