Anger!!
TweetThat’s what customers feel when you dupe them. That’s when they decide to shop elsewhere and never from you.
Have you been promising Upto 50% off, not specifying on which stock? Has the “Sale” board outside failed to mention that, it is on stock which couldn’t be sold over the past 5 years? Have you been sending “Fresh Arrivals” messages to your customers with just one fresh garment in your store?
Do you believe that this is good customer care?You are wrong – For the customers the next choice is not very far away, neither is consumer forum or even the internet where one bad review can be very damaging.
Bottom-line — Nothing you sell is exclusive (or will remain for too long), and the customer is never really loyal so watch what you promise and deliver when you promise.
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