Swept off
Finally a jewelery advertisement that gets it right.
Lowe Lintas India has managed a beautiful and spot on creative (except the very cliche’ “Varun”).
No metaphors here
The new Airtel TV commercial is a refreshing change from the overly loud commercials aired on television. No lessons, no kids, no expensive pets, no metaphors, no symbolic connotations, no mind bending ear shattering music, nothing hidden.
The product allows you to do everyday chorus like paying bills, transferring money – and that is what is shown. A setting that can be easily related to, simple script and a message as clear as it needs to be.
‘Start something New’
That’s the tag line that Shoppers Stop now sports along with a new logo.
The old logo:
At first glance the new logo looks really familiar. This is what came to my mind :
The new logo has a ‘seen it before’ feel to it. Start something new??? No prizes for guessing which logo I like more.
A Million Words
Print ad for the day.
Brand : The Economist
Agency: O& M , Singapore