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Swept off

Chaitanya Reddy — Tue, 04 May 2010 07:59:12 +0000

Finally a jewelery advertisement that gets it right.

[youtube]http://www.youtube.com/watch?v=QfYLu_MhLQQ[/youtube]

Lowe Lintas India has managed a beautiful and spot on creative (except the very cliche’ “Varun”).

No metaphors here

Chaitanya Reddy — Thu, 26 Jun 2008 11:14:39 +0000

The new Airtel TV commercial is a refreshing change from the overly loud commercials aired on television. No lessons, no kids, no expensive pets, no metaphors, no symbolic connotations, no mind bending ear shattering music, nothing hidden.

The product allows you to do everyday chorus like paying bills, transferring money – and that is what is shown. A setting that can be easily related to, simple script and a message as clear as it needs to be.

‘Start something New’

Chaitanya Reddy — Sat, 26 Apr 2008 04:45:08 +0000

That’s the tag line that Shoppers Stop now sports along with a new logo.

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The old logo:

At first glance the new logo looks really familiar and this is perhaps why :

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Start something new they may say, but the new logo has a definite ’seen it before’ feel to it.

While the old logo was nothing to write about, the new one is not fabulous either and there are no prizes for guessing which logo I like more.

A Million Words

Chaitanya Reddy — Thu, 21 Feb 2008 12:04:04 +0000

Print ad for the day.

Brand : The Economist

Agency: O& M , Singapore