The customer on the other hand is increasingly screaming his identity, tastes and uniqueness. A substantial proof is the ocean of social networking sites – even the best of friends are miles apart in thought and taste, how can they then be possibly targeted in the exact same way?

Surely market studies are not blind to this. The question hence is – are businesses deliberately turning a blind eye hoping things that worked a few years ago still continue to be magic formulas? 

The task to target each individual is going to be one hell of a challenge, but is necessary to stop stereotyping customers into definitions that worked a few years ago.

The first step? Give it a thought – maybe unlike ‘Generation X’ the new kids don’t relate to the idea of ‘Youngistan’.