Who wants to sit here?
Almost every eating joint/restaurant/fast food centre has a “bad table” – too close to the washrooms, tucked in a stuffy corner, bad lighting. No customer would want to be seated here.
So why have this table?
Why not replace it with some of restaurants own property - like a pantry corner, cell-phone charging zone, ‘collect your coupons’ station.
Another solution: make the table desirable – complimentary food, a visit by the manager/chef, flowers for the lady, discount for the kid at the table.
The point being it doesn’t matter what your constraints are, if you cannot avoid having a ‘bad table’.. guarantee a good experience despite that .
Lucky Break
Most successful individuals are victims of “luck”, mostly in the eyes of self proclaimed analysts.
“She worked by day and toiled by night, She gave up play and some delight, Dry books she read, new things to learn, and forged ahead success to earn, she plodded with faith and pluck and when she won, men called it luck.”
Think about it .. when was the last time you thought you were really lucky? When was the last time things just fell into place? Chances are it was the time that you desperately needed things to work. The winning was not a consequence of sheer chance it was the detail and determination in your approach that made things happen.
The next time you write off success to luck, think about all the ‘lucky’ days that went by you.
Who looks at the price tag …
Apparently everyone.
Sometime last year I gave one of my friends the book “Zen and the art of motorcycle maintenance” as a birthday present.No question of money, just something I thought she would enjoy.
What did everyone flip to see in the book? No, it was not the prologue or the reviews or ‘about the author’ section .. none of that .. they looked at the price tag!!
Just something that was bothering me.
Lowered Expectations
This job doesn’t pay well but I have a great profile, the job pays really well but the work is crap.
I am marrying to this great guy who I don’t really love.I bought these shoes on sale, yeah I know its so last year!!
Everywhere an endless ocean of people seem to be compromising with what they have and what they can have. The wait for the perfect someone/something is constantly punctuated with a lot of compromises.
How does one tackle people with suppressed desires and consequential lowered expectations? Do these people really ever get back to their normal selves? Or do they start believing that what they have is what they always wanted?
What would you do if you had to choose? Would you chuck the offer looking for the dream or postpone the dream in exchange for its fraction?
Real Unreality
Any emotion encountered, either by way of personal experience or by being a spectator to emotions others display, finds its root to a simple question – What is the individual’s real world.
By real world I don’t mean the reality that exists now in my life, it’s not about what I can feel and touch right now.It’s more about the reality that exists in my mind – a carefully created ‘real’ life that I hold as a true image of how I want my life to be.
Emotions of joy, sorrow, jealousy go beyond mood swings, bad days, unpleasant encounters and great news.
I feel that each of us lives in a self-sphere:an invisible unconciously erected sphere which contains what we consider as our real life.This real life could include images/thoughts of how you always wanted life to be.
Anything that defies this ‘real’ life seems like a forced turn of events, it just doesn’t fit the scheme of things.
If it is a job in a farm and a beautiful country house you always wanted, then a job in the corporate world always feel ‘unreal’. It’s all about what you want this life to hold for you.
It’s that simple.
What are we spending for?
Irrespective of salary scales we have all indulged in splurging.
Coffee shops that used to be hang-outs for the rich are now frequented by people from all backgrounds. These shops are common place and no longer hold the ‘exclusive’ charm, they offer pretty ordinary fare (stuff that definitely does not hit senses as well as a hot cup of filter coffee does) yet they charge exorbitant amounts.
We go to the malls spend in five figures on ridiculously expensive clothing for that ‘super dhamaka 50% off’. Buy gold despite the 15K point that it now touches.
Rush into EMI schemes to own a house worth 30 lakhs, in the bargain paying 45 lakhs. Products that warn to ‘come at a price’ are bought with the hope of gaining age defying beauty. The 400/- rupee buffet passes for a deal.
What are we paying for? The experience suddenly doesn’t seem worth it, all of it is very regular fare …
Just the thing the guy on the next table is sipping, Just the thing about a dozen people in office wear, Just another piece of jewel you will never use again, Just another meal away from home.
Just a thought …
Catch Them Young..
Every business seeks a loyal, intelligent and “chatty” customer base – people who can be wooed into liking you, people who will choose you over others for some reasons and most importantly people who will talk about how great you are.
Which section of the human population fits this bill with added benefits like a longer life span, less inclination to research other brands offerings and low maintenance expense?
Children.
Reliance fresh holds educational trips of it’s outlets almost everyday.Children from various schools visit the outlet where an employee tells them about the superior fruits and vegetables stocked, strict quality standards followed, year round discounts – perfect for mommy.The ’tour’ ends as a baker finishes telling the kids about their extra delicious cakes as they walk through aisles of freshly bread.
Catching them young or Pure brainwashing – whatever the strategy, it is almost perfect and costs next to nothing.