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	<title>Chaitanya&#039;s OWN &#187; Real-estate</title>
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		<title>Child friendly homes.</title>
		<link>http://www.chaitanyasblog.com/opinion/child-friendly-homes/</link>
		<comments>http://www.chaitanyasblog.com/opinion/child-friendly-homes/#comments</comments>
		<pubDate>Fri, 09 May 2008 10:55:19 +0000</pubDate>
		<dc:creator>Chaitanya Reddy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Real-estate]]></category>

		<guid isPermaLink="false">http://www.chaitanyasblog.com/?p=114</guid>
		<description><![CDATA[Almost every brand has a child artist in its ad- campaign. A child&#8217;s inherent cuteness and the parents/guardians vulnerability is leveraged to its maximum. Organizations are increasingly banking on this tried and tested formula to sell. In such a scenario, a statement like &#8216;Child friendly home&#8217; appearing on a real estate firms Billboard advertisement seems like another sales gimmick.Probe further and you would be [...]]]></description>
			<content:encoded><![CDATA[<p>Almost every brand has a child artist in its ad- campaign. A child&#8217;s inherent cuteness and the parents/guardians vulnerability is leveraged to its maximum. Organizations are increasingly banking on this tried and tested formula to sell.</p>
<p>In such a scenario, a statement like &#8216;Child friendly home&#8217; appearing on a real estate firms Billboard advertisement seems like another sales gimmick.Probe further and you would be surprised (pleasantly) at what you discover. I asked the realtors what exactly a &#8216;child friendly home&#8217; meant, and here&#8217;s what they had to say:</p>
<p>1. Low seating options, for the child to climb on to at different places of the home (Living room, bedrooms)</p>
<p>2. No sharp edges in the furniture and counters provided</p>
<p>3. Anti-slip tiles in the child&#8217;s room</p>
<p>4. Playground within apartment premises</p>
<p>Loved the whole idea, here are a few points I would add:</p>
<p>1. Slip resistant tiles in all areas of the house where water is used frequently (Kitchens and washrooms)</p>
<p>2. Facility to accommodate a small safety gate at all staircases.</p>
<p>3. All electrical fixtures should be child safe and away from the child&#8217;s reach</p>
<p>Also, if the home is made &#8216;Child Friendly&#8217; why not make it &#8216;Elderly friendly&#8217; as well? &#8211; this would mean additions like grab bars ( of<a href="http://www.adaptiveaccess.com/grab_bars_shower_tub.php"> this</a> kind and <a href="http://www.adaptiveaccess.com/grab_bars_toilet.php">this</a> kind) in the washrooms, easy to clean and maintain surfaces, easy to use security/alarm systems etc. .</p>
<p>My take &#8211; It is very refreshing to know that local players in the real estate market are paying attention. A little more detail and insight would do wonders to ensure that the buyers don&#8217;t have to keep shelling out for home improvements.</p>
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