Impact through social networking clusters
When using any social network friends, acquaintances and small businesses bank on each ‘tweet’ /’status update’ to further a impression and attitude towards their brand.
Small business and startups understand that the ‘fan’ on a social network only has their word to rely on and hence are always on their best behaviour.
Businesses market and sell in virtual clusters, the ‘facebook cluster’, the ‘twitter cluster’ etc. , where each update is calculated and designed to have an impact.
When advertisements reach the target audience through consent and are more interactive, it makes you wonder where all the irrelevant pop-ups disappeared.
News coverage – social networking leading the race?
I ‘heard’ the news, long before it was aired on Television or published on online news channels.
My source was not reliable, but the news did turn out to be true. I saw the news flashing on Twitter and Facebook. People awaiting confirmation from news media on Michael Jackson’s death had numerous – almost ‘live’- status changes.
This got me thinking, was it the timing when I logged in to the networking site or was there more to the way I first heard the news?
I did a little investigation and this is what I found.
Word of mouth still the most effective means to transmit information, eh!